Frank Says
Frank Says -

"The conversation you're avoiding is already happening. You just haven't said your part yet."

- Frank A. Ives · Fictional Author

Frank A. Ives · Fictional Author

FRANKLY

WRITTEN BY NOBODY. LIVED BY EVERYBODY.

Short books by Frank A. Ives - an author who doesn't exist, distilling the hard-won advice of millions who do.

Love · Work · Money · Life · People

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None of this happened.
All of it is true.

Frank A. Ives was born in Notting Hill in 1952, to a Charleston engineer and a Bristol schoolteacher. He played flanker, broke his nose twice, married Margaret in 1979, lost his savings at twenty-seven, made partner at thirty-eight, and buried his best friend in 2009. He has opinions about single malts, Arsenal's back four, and exactly how long a book should be. He walks four miles every morning, without headphones, and writes at his father's desk.

None of this happened. All of it is true.

Frank is a character - written the way novelists write people, not the way brands write mascots. He has a temper he manages, a grudge he's kept since 1994, a rough patch in his marriage he'd rather you learn from than repeat. We gave him a whole life, because advice doesn't come from nowhere. Before a hard truth can land, it needs a voice that earned it. So we wrote the voice a life - and then filled it with things that actually happened, to other people, everywhere, for decades.

Frank never sat at a hospice bed in Surrey. Millions of people sat at real ones, and wrote down what it taught them. That's what he's made of.

People have always taken their hardest lessons from people who never existed. That's what stories are for. Frank stands in that tradition, with one difference his name insists on: he tells you what he is.

He is not a person. He is a promise — that the voice will never waver, the advice will never pad, and the life behind every page, while it was never his, was very much somebody’s.

— On Frank A. Ives

Every word of this
is invented.
We're keeping all of it.

Fiction

Frank A. Ives grew up in Notting Hill, the son of a South Carolinian engineer and a Bristol schoolteacher. He spent nine years in advertising, twelve in management consulting, and seventeen running a small publishing house with his closest friend.

He is a husband of forty-seven years, a father of two, and a grandfather of four. He is not a therapist. He is not a life coach. He has never given a TED talk - largely because he has never existed.

He walks four miles every morning. He writes at his father's desk. Neither the miles, the morning, the father, nor the desk are real. The books are.

Why keep a fictional biography?

For the same reason anyone keeps Sherlock Holmes' address. A character is a promise about voice: blunt, warm, done with your excuses. The lore tells you exactly what you're getting.

It just doesn't pretend to be a birth certificate anymore.
The character exists so the advice has a voice. The voice is consistent, specific, and unapologetic. That consistency is the product - and it doesn't require a real person to deliver it.

A machine, a human,
and an argument.

01

AI drafts wide

Each book starts with AI synthesising everything worth reading on one subject - the research, the classics, the forum threads at 2am, the things your grandfather would have said. That's the part machines are good at: reading more than any one person ever could.

02

A human argues with it

A real editor cuts, rewrites, pushes back, and throws out anything generic, flat, or false. Every line gets the same test: would you say this, out loud, to someone you love who is in trouble?

03

Frank gets the byline

The surviving pages go out in Frank's voice - one subject, one hour, no padding. He is the character we built to deliver them, because hard advice lands better from a wise uncle than from a chat window.

04

You're told the truth

Every book says so on the copyright page. This page says so up front. If a line of Frank ever stops being true, useful, or blunt, it gets cut - same as everything else.

The Frankly pledge: nothing ships that the editor wouldn't say to his own family. Frank is fiction. The standard isn't.

The full library. Pick wherever
you need Frank most.

How to Forgive Someone Who Isn't Sorry
How to Deal with Someone Who Won't Change
How to Know When to Walk Away
How to Keep in Touch After 30
How to Take Care of Your Parents
How to Understand Your Parents
How to Survive Your Boss
How to Get a Promotion
How to Leave a Job You Don't Hate
How to Fit In at a New Job
How to Find a Business Partner
How to Start a Business Without Crying
How to Win a Negotiation Before It Starts
How to Run a Law Firm
How to Play Golf Without Going Crazy
How to Get Over It and Get On With It
How to Be Alone Without Being Lonely
How to Make a Decision You Can Live With
How to Actually Go to the Gym
How to Stop Comparing Yourself
How to Stop Taking Things Personally
How to Stop Apologising for Everything
How to Spot a Narcissist
How to Survive Your First Year as a Parent
How to Have Fun Without Spending Money
How to Stop Leaking Money
How to Make Your First $100 Online
How to Ask for What You Want
How to Set Boundaries Without Starting a War
How to Network
How to Read People Before They Read You
How to Flirt Without Being a Creep
How to Keep a Long Story Short
How to Take a Compliment
Frank A. Ives · Digital Edition
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Not out yet

One email when it's ready. Frank doesn't follow up.

Also send me Frank's Monday email - one subject, no padding.

One email. When it's out. That's it.

What do you need Frank for?

Pick the situation that sounds most like yours.
Frank will point you to the right book - no browsing, no guessing.

You'll get Frank's recommendation in one click

Read it in under an hour. Frank doesn't waste your time.

Read a page of Frank.

The fastest way to know if he's your kind of writer.

- How to Survive Your Boss
A page from How to Survive Your Boss
Frank, being frank
"I never lived a day in my life. Never married, never got fired, never buried a friend. The advice works anyway - because it isn't mine. It's everyone's. I am what happens when you take every argument anyone ever had at 2am, every problem anyone ever typed into a search bar, every thing a person wished someone had told them - and write it down short."
- Frank A. Ives · Fictional Author

Frank A. Ives

Most advice books give you one life's worth of perspective.

Frank gives you millions.

He is not a man who has been through things. He is what happens when you take all the things people have been through, remove the noise, and write down what's actually useful. No memoir. No padding. No author ego to protect. Just the useful part - in the time it takes to drink a coffee.

Subscribe. Or don't.
Frank will write it either way.

One Monday email. One subject. No padding.